Inside the Rise of Medical-Positioned Marijuana Skincare

The phrase “medical-grade” has rapidly become a mainstay in luxury skincare marketing, but within regulatory circles, it carries no legal definition. In the United States, skincare items are classified as either cosmetics or drugs depending on their intended use. The term “medical-grade” remains unregulated under the Federal Food, Drug, and Cosmetic Act, leaving it primarily as a marketing distinction rather than a legally recognized category.

This distinction holds major implications for cannabis-infused skincare lines that promote themselves as clinical or professional. Under current federal policy, cosmetics do not require premarket approval from the Food and Drug Administration (FDA), except for certain color additives. While cannabis-derived ingredients are not expressly prohibited in cosmetics, manufacturers are fully responsible for ensuring product safety and truthful labeling.

Regulatory frameworks have recently become more stringent with the implementation of the Modernization of Cosmetics Regulation Act (MoCRA) in late 2022. The act enforces mandatory facility registration, product listing, adverse event reporting, and record-keeping—all of which apply equally to cannabinoid-infused cosmetic products.

However, the line between cosmetics and drugs remains a challenge for many brands. The FDA and Federal Trade Commission (FTC) have continued to issue warning letters to companies that make unsubstantiated therapeutic or disease-related claims for cannabinoid-based products. These enforcement actions highlight the need for careful compliance and evidence-backed marketing as the category evolves.

Scientific research into cannabinoids’ dermatological benefits is ongoing, with findings that are promising yet preliminary. A 2025 systematic review and meta-analysis reported that cannabinoids may reduce itching (pruritus) and inflammation, though the results varied across studies and were often limited by small sample sizes. Additional reviews suggest potential benefits in managing acne, eczema, and psoriasis, but emphasize the need for larger, more standardized clinical trials.

Market growth, nonetheless, has been undeniable. Analysts estimate the global CBD skincare segment to have reached between $1.8 and $2.5 billion in 2024, with forecasts of continued double-digit growth through 2030. The expansion is being driven by consumer demand for anti-inflammatory products, greater acceptance of cannabis-derived ingredients, and the integration of these products into med-spa and dermatology clinic offerings.

For brands marketing themselves as “medical-grade,” the challenge now lies in operational integrity rather than terminology. To succeed, companies must ensure compliance with MoCRA regulations, substantiate product claims with clinical evidence, and avoid any drug-like language unless pursuing official drug approval pathways. Dermatologists caution that “medical-grade” is not a guarantee of efficacy or safety—what truly matters is formulation quality, cannabinoid concentration, and data-supported performance.

Ultimately, the rise of medical-grade marijuana skincare represents more than just a passing trend. It reflects a broader shift toward evidence-based cannabis beauty products that meet modern cosmetic safety and transparency standards. The most successful brands will be those that combine cannabinoid innovation with dermatological rigor, clinical research, and ethical marketing. As science and regulation continue to advance, the term “medical-grade” may finally evolve from a buzzword into a benchmark of credibility within the cosmeceutical industry.